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SOS Sense Of Style
November 2, 2009

Office Dress Code

“SOS Sense of Style” is your insider’s guide to fashion: this month get inspiration for being on trend in the office. What’s the best investment for your wardrobe? Now’s the time to find out. Read more »

October 1, 2009

Marie Antoinette

“SOS Sense of Style” is your insider’s guide to fashion: this month’s style suggestion comes from the legendary pomp of Marie Antoinette’s wardrobe, and the French dauphiness is October’s YOOXCOVER story. A mysterious figure, the uncontested trendsetter of the French Revolution continues to fascinate us two centuries after her reign. Read more »

September 1, 2009

The Art of Made in Italy

“SOS Sense of Style” will assist you in discovering fashion: this month we are presenting style inspirations made with lace and the typical artisan style of Made in Italy. The details of the cover-dress highlight the creative and manual abilities of our master artisans, as well as an absolutely contemporary ambience, somewhere between tradition and innovation.
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July 20, 2009

Made in Italy Holidays


Haven’t yet decided where to go on holidays? Choose an Italian destination and find out what to take along. Whether seaside or mountains, going “green” or making last-minute plans, the important part is knowing what to pack!
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July 1, 2009

Fashion Luna Park


“SOS Sense of Style” offers an inside glimpse to the fashion world: this month features style inspired by the flashing psychedelic lights and colored rides of amusement parks – the best way to have fun while waiting for the arrival of Fall fashion! From Galliano to Wunderkind, from Rodarte to Philip Treacy, learn how to mix your look for thrills and smiles. All it takes is bright colors, some glitter and a playful attitude.
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