5 years, 10 seasons, numerous designers, one goal: showcase the best London’s eco-fashion scene has to offer. As the Fall-Winter 2011 collections land on yoox.com, it’s mission accomplished for Estethica – and the selection is edgier than ever…
It all starts with a distinctive tube-shaped collar…. which then makes way for the kind of garment that is at once feminine and avant-garde. Estethica at YOOXYGEN welcomes Henrietta Ludgate for another season of strong shapes, minimalist lines and luxurious British fabrics – albeit with a touch of Scottish flair.
A love of structure seems to run in the eco-fashion family. Bodycon masters Goodone have come up with a series of geometric and paneled designs that put the oomph back in ethics. Make the two-tone pencil skirt your go-to style to channel the Mad Men vibe that’s still going strong this season.
Estethica curators and our favorite eco-design duo Filippo Ricci and Orsola de Castro are intent on appealing to our softer side with a series of cute dresses and enveloping coats in indulgent wools and a spot of winter lace.
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Looking for that extra bit of edge? Bonkers has never been more chic. And it’s the uber-talented MaxJenny we have to thank for that. Beat winter blues and grey days in one of their trademark colorful palette.
For the girl who insists on being sustainably chic down to the finishing touches Sonya Kashmiri and Lost Property of London are just where it’s at: the former is once more regaling us with sculptural vegetable tanned leather bags while the latter are embracing upcycling with a series of distinctive coffee bag designs.
