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23 November 2010

ANNA DELLO RUSSO, THE FRAGRANCE – BEHIND THE SCENE. COMING SOON ON YOOX.COM

 
 

Sweet as cookies and dazzling as gold: Anna Dello Russo’s first fragrance launches in just a few days, exclusively on yoox.com. Fashion’s favorite muse has created a unique scent right in time for the holidays, as a special gift to yoox.com and her devoted fans.
Anna Dello Russo’s highly-awaited perfume debut is almost here, and she chose yoox.com as her exclusive partner for this new collaboration. The media are openly in love with Anna and the number of articles dedicated to her now rival the number of shoes in her wardrobe. Since news of the eponymous fragrance broke on her own blog and were later confirmed by Women’s Wear Daily, editors and fans alike have been eager to know more. What we’ve found out so far? The scent is sweet as vanilla, the stiletto-shaped bottle is sparkling as gold and its clever design makes it a fetching Christmas bauble.


Watch the full launch video on Anna’s official blog on