The legendary Made in Italy label that continues to charm us with its vivacious fashion made up of colored stripes, zig-zag motifs and unusual textures. Missoni’s style has permanently changed the way knitwear has been interpreted, transforming it into a new genre of sophisticated prét-à-portér whose aesthetic, innovation and quality has reached the whole world. The success of this international phenomenon is truly a “family secret”, as the Creative Director Angela Missoni recounts in an exclusive interview with the New Yooxer.

Since 1953, the brand’s evolution has been in the hands of Angela Missoni, daughter of Ottavio and Rosita Missoni, founders of the celebrated label now synonym of contemporary luxury.
Men’s and women’s collections that range from prêt-à-porter to accessories, a beachwear line, up to the first Missoni Hotels. Missoni’s philosophy, as described by Angela herself, is an invitation to explore your emotions and to feel at ease with what you wear. The only road to true style.