Milano, March 2010
On occasion of the E-Boutique launch, The New Yooxer meets Giuseppe Zanotti in his showroom in Milan: his love for jewelry, the traditional craftsmanship and the glamour of his must-have shoes. Tales from a designer who’s never stopped having fun.

His creations, coveted by divas and rockstars like Charlize Theron and Beyoncé, pay tribute to the female figure. His research never abandons tradition and yet is always looking ahead: during the latest Milan Fashion Week, Giuseppe Zanotti Design launched his first E-Boutique, presenting a mini-collection of sandals and clutches created exclusively for the Online Store.

His successful story begins in San Mauro Pascoli, a small city near Fellini’s beloved Rimini, which is well-known for the production of footwear. In the Eighties, Zanotti became fascinated by music and fashion:  the DJ  began working as a designer, collaborating with leading fashion houses. In the Nineties, he created his first own collection and presented it in New York, overwhelming international buyers. More than a factory, his is a footwear atelier – each shoe designed to be a glamorous jewel that women slip into when they want to be seductive from the ground up.