Models photo by Andrew Lamb – from the Estethica guide in collaboration with Very

London Fashion Week opens with an event dedicated to avant-garde designers, who share an eco-friendly attitude and translate it into a mix of very different looks. Eco-fashion becomes a synonymous of innovation and experimentation, as well as glamour, assures top-model Lily Cole.

Supported by British Fashion Council and organized by three Italian curators – Orsola de Castro, Filippo Ricci and Anna Orsini – Estethica highlights and confirms the concept of Tamsin Blanchard’s book: “Green is The New Black”. From the couture flair of From Somewhere, founded by the curators themselves, which takes materials like lace and wool from high-fashion brands to blend them in a surprising way, to the wool scarves and hats by The North Circular, knitted by British local communities and promoted by top-model Lily Cole, who has been an eco-fashion spokesperson for quite a while.

Models photo by Andrew Lamb – from the Estethica guide in collaboration with Very

The deconstructed tailoring of Junky Styling and the new green sportswear designed by Christopher Raeburn stand out. For those who would rather go for glamour and experimentation, Goodone mini-dresses and evening gowns made of vegetarian silk by Ivana Basilotta will show the new sex-appeal of ethical fashion.

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