Inside Undercover
Undercover takes a varied approach, mixing couture with street style and the punk-rock mentality of Tokyo’s youth culture. The New Yooxer meets Jun Takahashi, the brand’s designer and art director, whose philosophy is to “make noise, not clothes”.
Exclusive interview with Jun Takahashi
Born in 1969, Japan’s Jun Takahashi is the indisputable artistic soul behind Undercover, a brand that has been part of the Paris Fashion Week’s Calendar since 2002. As an honored guest during the 66th edition of Pitti Immagine Uomo, Jun showed a preview of the Men’s 2010 collection and shared his style inspirations with a doll-making event in Florence’s Boboli gardens, much to the delight of the fashion public.
DISCOVER UNDERCOVER- Fall Winter 2009-10
Using needle and thread to create “beauty and horror”, the dolls of Undercover became a kind of stylish laboratory experiment, resulting in a series of lacey creatures named Grace, aptly named for the spontaneous spirit with which they were brought to life. Hybrid creatures that fall somewhere between the feminine and the alien, the realistic and the fantastic, the dolls were a first step in challenging the standard fashion show stereotypes while proposing a new way of representing rock ‘n roll spirit behind the Spring/Summer 2010 Collections, and were complemented by a photographic installation by the artist Katsuhide Morimoto. Undercover’s mission has always been to emphasize the driving “concept” behind every collection, an exercise in communication that goes beyond any single garment to reveal the greater vision that lies beneath. A vision that would otherwise remain “Undercover”.
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