Marriage Italian - Style
Direct from Apulia, wedding dresses are making their debut on yoox.com. Three bridal gowns with exceptional workmanship and detailing are the stars of this project showcasing the best of Italian design for an Italian-style wedding.
Three of Apulia’s leading designers, Giovanna Sbiroli, Bellantuono and Azzurra Collezione, will unveil exclusive handmade pieces at “Alba Mediterranea” (Mediterranean Dawn), an event organized by designer Giorgio Correggiari in partnership with the magazine Vogue Sposa. The event is open to the public and will take place on September 12th, 2009 in Conversano near Bari. The theme of the evening is “Marriage Italian-Style” with wedding dresses produced by local designers and companies taking center stage. Visitors will also be able to enjoy the best of craftsmanship from Apulia as well as live music and entertainment.
Discover the three exclusive wedding gowns
Giovanni Sbiroli Azzurra Collezione Bellantuono
Watch the event’s teaser video
Speaking of Weddings
Tying the knot has become something of a fashion phenomenon: most Italian designers, including Alberta Ferretti, Giorgio Armani, Anna Molinari and Dolce & Gabbana, have decided to design their own bridal collections. Film too has celebrated the timeless appeal of weddings and all its routine rituals and glitches, like in “Bride Wars” and “The Wedding Planner”. Hollywood celebrities and tourists from abroad often choose Italy as their wedding venue, and in Italy the wedding planner has recently become a recognized profession. But the real protagonist is Made in Italy exclusivity: high-quality and beautiful craftsmanshipfrom Apulia is beautifully illustrated by the crochet embroidery on Giovanna Sbiroli’s dress, the Swarovski embellishments on the design by Azzurra Collezione and the light veils of the Bellantuono gown. One may go for an Italian-style marriage – with the same passion and intrigues in the Vittorio De Sica movie starring Sophia Loren and Marcello Mastroianni – or choose an opulent eccentric ceremony fit for a diva: whatever the choice, the dress should be one-of-a-kind and the man perfect, if possible.
