The New Yooxer |

July 1, 2009

Fashion Luna Park


“SOS Sense of Style” offers an inside glimpse to the fashion world: this month features style inspired by the flashing psychedelic lights and colored rides of amusement parks – the best way to have fun while waiting for the arrival of Fall fashion! From Galliano to Wunderkind, from Rodarte to Philip Treacy, learn how to mix your look for thrills and smiles. All it takes is bright colors, some glitter and a playful attitude.

As the legendary art director of Vogue America Alexander Lieberman liked to say, fashion shows are theatrical moments that resemble an enormous “circus”. Season after season, excessive, astounding, and sometimes extravagant catwalks such as John Galliano’s manage to render everyone as spellbound by fashion as a kid at an amusement park. This “pop” aspect of fashion shows began appearing in the 1980s; it was during that same period that the Australian knitwear designer Jenny Knee created the first “Luna Park Dress” – a mix of bold colors, indigenous art and haute couture, with a theatrical-glamorous twist.


Courtesy of John Galliano - Courtesy of PITTIMMAGINE - Fashion cube at Modaprima

The “Amusement Park” theme of the Cover is expressed as a suggestion of lights and colors that highlight this month’s featured fashion editorial. Ultra-constructed and consciously-clashing outfits set the stage for the new Fall/Winter collections on yoox.com. Vivid prints, dramatic accessories, eye-catching details and above all an experimental “kidult” mindset: halfway between innocence and sophistication, something between “femme fatale” and “Parisian schoolgirl”.

DISCOVER THE FASHION LUNA PARK SELECTION
(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
A romantic, whimsical attitude is expressed with flowing chiffon clothes with generous volumes, endless flounces and ruffles. With theatrical makeup and porcelain doll-like dresses, style approaches the confines of kitsch. As the “Amusement Park” palette knows no boundaries, every color is represented, from pastel to fluorescent – with hints of various decades everywhere: from the ‘30s to the ‘50s, and the ‘60s to the ‘80s. Put some playful excess into next season’s wardrobe: instead of browns and blacks, welcome the chilly weather with bright colors and bold gestures, as suggested by Fashion Cube, the installation seen at Modaprima, the international fair presenting trends of ready-to-wear autumn winter 2010 collections.

DISCOVER THE UNMISTAKABLE AND COLORFUL FASHION ILLUSTRATIONS BY MICHAEL ROBERTS - THE NEW YORKER FASHION DIRECTOR