How to dress at the Fashion Shows?
Discover your inner fashion stylist! “Sense Of Style” helps you to create your own unique look (with no mistakes!) and offers an insider’s view of the fashion world.
WHERE
Have you ever wondered how fashionistas dress for the most glamorous, highly-anticipated events of the year—that is, the Fashion Shows? If you ever get the chance to attend a big-name catwalk, you’ll notice the disparate looks flaunted by those in the audience—ranging from eccentric and eye-catching to minimal and rigorously somber. There is a perceptible, if unspoken and rather mystifying, dress code whose only hard and fast rule is creativity and individual expression at all costs. Whatever look one chooses it must command attention, generate admiration, and, if possible, get the wearer photographed by the ubiquitous “cool hunters”.
Following are four styles for four different moments in a day made up of fashion shows, cocktails, and VIP parties.
HOW & WHEN
10.30 am Bohemian Bold
Prints, appliqués and color for a bohemian chic look: eccentric but carefully cultivated. The layering of totally unrelated pieces creates a high-impact and fresh style.
View the selection
1 pm Classy Country
Checked motifs—the season’s outstanding trend—gets softened by more subtle shades. Natural materials like wood and raffia step up to the scene in footwear, while details in plexiglass add interest to a look inspired by the English countryside.
View the selection
6 pm Symmetric Sin
Linear shapes and monochromatic pairings create a perfect canvas for breathtaking accessories. With an expert eye, grey and black are brought together in harmony with studied details. Perfect for the cocktail hour, this look remains elegant but allows for a hint of sensuality—for those who wish to be noticed with a certain discretion.
View the selection
9 pm Total Shades of White
Head-to-toe white, short dresses, evening clutch bags that give off the scent of “vintage”, flats instead of the predictable heels: an ideal choice for parties and high-energy evenings where dancing is de rigueur. For cutting loose in comfort, without sacrificing an ounce of glamour.
View the selection














