In some small towns around the Puglia region, time seems to stand still—suspended in that infinite space between the ocean and the sky. This beautiful area is surrounded by secular olive trees that seem to speak ancient languages and traditions. For a marvelous weekend filled with cultural excursions, gourmet delicacies and immaculate beaches, head towards Puglia’s main regions; Alberobello, Cisternino, Polignano and Ostuni, also known as The White City.
The perfect suitcase should be filled with essentials, preferably a muted palette of white. In Puglia, the landscape is covered in shades of white, from the countless Baroque churches to the seemlingly endless ivory sand beaches. Ensembles based in total white are best to wear from dusk to dawn—sometimes highlighted with a discrete hint of color.

During the day, women could go for a romantic little dress, like the one by Péro made in cotton with lace trimmings. Later on in the evening, change into a more constructed silhouette, in the same shades, like this one by Fendi. Flat sandals are a must, preferably in skin colors during the day and bejeweled in the evening. When you need a touch of eccentricity, pick a pair of mid heel espadrillas like the ones by Tabitha Simmons.

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Men should go for big classics: Chinese collar linen shirts, bermudas shorts or cotton pants and canvas shoes. Dare with a straw panama hat and some suspenders, and your look will become romantically retro.


This year, the XVI edition of the renowned Pugliese Pino Pascali Prize was awarded to English artist Mat Collishaw. For the occasion, starting July 9th about twenty works will be exhibited at the Pino Pascali Museum Foundation, based in beautiful Polignano a Mare (south of Bari) featuring Mat Collishaw’s most significant production from1998 to 2012. Discover Mat Collishaw on yoox.com


Italy’s Wonders: Join us on our weekends wandering around marvelous Italy, to celebrate the country where yoox.com started its adventure in 2000. Bon voyage!


Above: Photo © Image Broker / Rex Features