The New Yooxer met Indian-born British jewelry designer Mawi at her London flagship store. Inspiration, ideas, concepts: here’s what she had to say about her new collection.


Mawi Keivon herself defines her pieces as “Costume Jewels”, ethno-architecture of retro inspirations that has won over many an international celebrity and London socialite. Her line encloses the exotic splendor of faraway lands in luxury jewels that are at once unique and ultra-contemporary.
The past, the present and the future meet in timeless earrings, bracelets, necklaces and rings. Mawi’s cutting-edge eponymous line defies seasons and outlives trends. Precious stones in elegant settings, metal chains, studs and futuristic shapes combined with gold and platinum of vintage appeal. Avant-garde sculpture for a collection of decidedly ethno-edgy jewels.