MSGM collections for men and women are contemporary, comfortable, original, colorful. Designer Massimo Giorgetti also created an exclusive and ultra- contemporary apron for yoox.com. His mamma was from Romagna, his grandparents were farmers in the hills outside Rimini. The area plays second fiddle in the name of the region, Emilia Romagna, and its cuisine is less famous than that of Emilian cities like Modena, Parma and Bologna.
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