Yi Zhou has an ultra-contemporary approach to art:“We live in a multimedia world with machines, smartphones and software that converge at breakneck speed.”This according to the young Chinese designer whose work appears simultaneously in parallel universes, on different media channels.
Although still very young, Yi Zhou is a citizen of the world:she lives in Shanghai and Paris, as well as in all the homes of her followers on Twitter, Instagram and TumblrGeneration.
In 2011 she became the first artist-ambassador to endorse a beauty brand, Clarins. She also recently directed a much-hyped short film for Persol and acted as art director for some lines of French couture jewellery brand Gripoix.
Today, exclusively for yoox.com, she is presenting a capsule collection of jewelry:”Rippling Orchids Melody-Affordable Couture Jewelry“, inspired by and named after the homonymous oriental poem.The poetic and introspective approach blends perfectly with the ultra-modern mood.The end result?A flower power of metallic petals, in stylized forms, for an urban-chic St. Valentine.
The New Yooxer met Yi Zhou to get better acquainted and discover the secrets of her creativity and her unmistakable contemporary and romantic style. In a word:versatile.
Read the interview