Casual yet modern and sophisticated, the adidas SLVR line has reinvented sportswear for him and for her. Sneakers and pants fit for the gym mixed in with skirts, shirts and heels: the new collection is wearable and “easy”, but boasts a refined style that is sure to surprise.

If adidas is an icon of the 80s, at the forefront of the sportswear stage, SLVR is its modern interpretation. Born of the outstanding tradition of the Dutch brand under the sign of renewal, the line is symbolic of new stimuli and ideas. Its principal vocation is to reinvent casualwear, experimenting with fusions of forms, fabrics and a touch of glamour.
For the Fall/Winter 2011 season the quest continues, and the arrival of new creative director Dirk Shoenberger, a German designer of strong character, is very promising. The new collection draws inspiration from space travel: sober yet innovative design incorporating material choices that endow garments and accessories with an aspect of the audacious, for which we are no doubt indebted to Dirk.


For men, comfortable pants, reminiscent of the gym, are matched with high technology tees, polo shirts and hoodies in traditional forms, sporting somewhat asymmetric detailing, and classic cut jackets in unique materials, ensuring a combined effect of smart vs. casual.

The SLVR woman is eclectic: she is sporty in gym pants and technical t-shirts of the competitive sports genre, casual in soft mini dresses and leggings, and chic in elegant knee-length skirts worn with short jackets or trench coats.

The accessories of the collection play with unique shapes and forms: bags dare to bear asymmetrical pockets and overlays, and shoes are in various colors and shapes with infinite variants on the theme of sneakers.

Colors arrive from outer space, black and white dominate, electric blue and burgundy are the only exceptions, and metallic silver in small doses intensifies the tone of the collection, conjuring up images of possible futures.