First fashion, then design and now art. From today, you will find a whole new dimension on, packed with photos, prints and original artworks, in a selection of pieces created by upcoming and consolidated artists.

To celebrate this debut, has collaborated with two of the best-known and most popular contemporary artists out there, Turner Prize winners Damien Hirst and Grayson Perry, who have created the first exclusive works to be made available online.

Damien Hirst – who dominated the British art scene and raised its international profile during the nineties – has created a miniature, limited-edition version of his statue Anatomy of an angel. The resin sculpture, curated by Other Criteria, was inspired by Alfred Boucher’s L’Hirondelle (1920). In Damien Hirst’s version, cross-sections of the body show the angel’s internal organs, revealing the humanity hidden within the divine.


Grayson Perry – the master of irreverent social observation – has created a box-set of placemats exclusively for The Vanity of Small Differences, six pieces inspired by the series of tapestries the artist created to explore various social themes. The limited-edition box-sets are all individually numbered and certified.

In addition, will be attending this year’s FRIEZE Art Fair in London, collaborating on the presentation of the famous Sculpture Park, where visitors will have the chance to access a specially created mobile site to get information on the show and the exhibited works.

One of the highlights of this new adventure is the celebration of legendary British pop artist Sir Peter Blake, who marks his eightieth birthday this year by giving browsers the possibility of buying his series of screen prints entitled Love, dedicated to such icons as Doris Day, Frank Sinatra, The Beatles and other contemporary pop figures.

In order to offer a quality selection, has forged relationships with international curators, museums of global renown, galleries, agencies and editors, such as Other Criteria, Magnum Photos and Tate.

Other Criteria, the publishing company co-founded by Damien Hirst to unearth artists and creatives around the world, has made available a selection of its works on

Tate, the renowned British institution, is offering a fascinating selection of objects and art books.

Magnum Photos, one of the world’s best-known photographic cooperatives, is presenting a vast selection of limited-edition photographs and books. And, exclusively for, it is publishing test shots from its most iconic photographers, including the famous images of Marilyn Monroe seen through the lens of Eve Arnold and the Hollywood glamour of James Dean shot by Dennis Stock.

All this is just the beginning of a great adventure: will continue proposing a series of exclusive projects developed in collaboration with some of the best upcoming and consolidated contemporary artists around today.

Art at online today – on your wall tomorrow.
Stay tuned.